Home > Careers

Director of Advancement

Director of Advancement
Campus
  • Blue Pool Road, Chai Wan, Jardine's Lookout, Tseung Kwan O
Contract Type
  • Full-Time
Category
  • Administrative staff
Refer a Friend

About the French International School

Established in 1963, the French International School (FIS) is the oldest international school in Hong Kong and was the first school in Hong Kong to offer the IB (in 1988). It is a dynamic educational institution, which welcomes over 2,900 students from around the world. It offers both French and international curricula and is one of the largest French schools in Asia.

FIS currently operates four campuses, next year all of which will accommodate students in the International Stream. Regarding the three primary schools, one is surrounded by greenery in Jardine’s Lookout and another campus is by the sea in Tseung Kwan O and the third is a beautiful campus in Chai Wan.

FIS is a private, not-for-profit organization. In the last five decades, it has grown from a small school with 35 students to one of the most renowned international schools in the region. Its students are from 40 countries speaking some 30 languages – it is a truly multicultural learning environment.

FIS operates two streams, French and International. The French Stream follows the French national curriculum and has approximately 1700 students. The International Stream follows an English and Mathematics curriculum based on the English national curriculum and also the International Early Years Curriculum (IEYC) and International Primary Curriculum (IPC) leading to the International Middle Years Curriculum (IMYC) in years 7 and 8, then to IGCSE and finally the International Baccalaureate in Years 12 and 13. It currently has over 1000 students registered. In 2020/21 the international stream successfully went through the IEYC/IPC Accreditation process.

Job Description

Reporting directly to the Head of School, the Director of Advancement is a senior strategic leader responsible for all key support functions that connect students and families to the French International School (FIS) community. This role seamlessly integrates the critical areas of marketing, communications, admissions, extracurricular programmes, events and fundraising to drive enrollment, enhance brand reputation, and foster a vibrant, cohesive, and supportive community.

The Director provides the vision and leadership for a combined team of more than 10 professionals, guiding them to attract, enroll, and retain a diverse and high-calibre student body. Simultaneously, this role is pivotal in shaping and promoting the school’s identity as the “top-of-mind international school in Hong Kong.”

Responsibilities
  1. Strategic leadership & data-driven enrollment management
  • Develop and implement a comprehensive, multi-year strategy integrating enrollment management, marketing, and community engagement.
  • Define and manage the annual budget for admissions, marketing, communications, fundraising, and events to achieve strategic objectives.
  • Provide data-driven reports, market insights, and enrollment forecasts to the Head of School for strategic planning.
  • Establish and monitor KPIs for all areas of responsibility, ensuring cross-functional collaboration and goal achievement.

 

  1. Integrated marketing, communications & brand stewardship
  • Serve as the chief brand steward, ensuring a consistent, high-quality, and culturally appropriate FIS brand identity across all touchpoints.
  • Oversee all marketing and outreach initiatives to generate a robust pipeline of qualified applicants, working collaboratively with the admissions team.
  • Direct the school’s digital strategy, including the public website, social media channels, and digital advertising, to drive enrollment and engagement.
  • Lead internal communications strategy and serve as a key member of the crisis management team for all critical communications.

 

  1. Admissions & enrollment operations
  • Oversee all cross-campus admissions and enrollment operations, ensuring an exceptional, efficient, and equitable experience for families.
  • Manage admissions policies, processes, and systems, and partner with the Finance department on student billing and re-enrollment.
  • Lead, mentor, and develop the Admissions team, focusing on strategic recruitment, applicant assessment, and retention tracking.
  • Foster strong relationships with prospective parents, feeder organisations, and Hong Kong businesses to enhance enrollment prospects.

 

  1. Community engagement, fundraising & events
  • Develop and drive a comprehensive fundraising strategy (including major gifts and annual giving) to support the school’s long-term financial health.
  • Provide strategic direction for all school events—from community gatherings to fundraising galas—ensuring they align with brand and enrollment goals.
  • Implement strategies to engage and structure the entire FIS community, fostering strong relationships with parents, alumni, and external partners.
  • Provide strategic oversight of the school’s extra-curricular programmes across all campuses, ensuring they complement the academic experience and reflect the school’s mission and values.

 

  1. Digital infrastructure & systems management
  • Oversee the technical integrity, security, and architecture of the school’s main website and critical parent portals.
  • Manage the security and compliance of the mass email communication system and other key digital services, ensuring they meet the highest standards of data privacy.
Requirements
  • Fluent in English, French is a plus
  • Strategic leadership: demonstrated experience developing and executing multi-year strategies.
  • Data-driven management: expertise in using data and market insights to drive admissions strategy, forecast enrollment, and optimize the applicant journey.
  • Integrated marketing & brand stewardship: strong track record in brand management, digital marketing, and communications to build pipeline and engage community.
  • Fundraising & development: proven success in creating and implementing a comprehensive fundraising strategy, including major gifts and annual giving.
  • Collaborative, empathetic, and pragmatic results-oriented individual with excellent interpersonal skills and ability to work professionally under pressure.
  • Ability to be an influencer at all levels and maintain confidentiality.
  • Inspirational leadership
  • Exceptional communication and interpersonal abilities
Benefits

Competitive compensation package.

Apply
Click here to apply
Only shortlisted candidates will be contacted. All personal data will be collected and processed in accordance with our personal data policy.

The French International School - Hong Kong is an equal opportunity employer. At our School, we value all employees and job candidates as unique individuals, and we welcome the variety of experiences they bring to our School. As such, we have a strict non-discrimination policy. We believe everyone should be treated equally regardless of race, sex, gender identification, sexual orientation, national origin, native language, religion, age, disability, marital status, citizenship, genetic information, pregnancy, or any other characteristic protected by local laws and regulations.