Ferdinand LU shows his graphic work to our art students
Only a few years ago, Ferdinand sat in the same art room as our current students, while taking his IGCSE Art & Design and IB Visual Arts. This was the time for him to reflect on his studies and bring his experience to younger students. Already a Bachelor in Graphic Design, Ferdinand is now pursuing a Masters at the University of the Arts in London.
Highly critical and analytical, he prides himself on creating outcomes that challenge preconceptions and aims to raise new questions.
Multi-disciplinary with a penchant for the experimental, his work ranges seamlessly across mediums (editorial, print, object, digital, video), as the outcomes dictate the format he work in.
One of his pieces caught our attention: designed as a response to the paradoxical nature of binary digits, 256 sequences of 8 black and/or white rectangles have been divided into eight booklets, creating an endless amount of possible results (18,446,744,073,709,550,000, to be exact).
Ferdinand is still a brilliant and very humble young man, always questioning himself about the meaning of life. With some great experience and internships with advertising agency Saatchi & Saatchi and The Financial Times newspaper, he knows that one day he will find the job of his dreams with enough liberty for his super creative mind.
To find out more about his work: http://gmdlcc.com/ferdinand-lu/